Our Story

Mimochai is an independent studio based in LA. We are passionate about sharing art and stories to encourage creativity and mindfulness in all ages.

Our illustrated books are proudly carried in over 70 stores across the country and our online creative classes have reached 75,000 students around the world.

Read on to learn more about our story, mission, and values.

Mimochai started out of a desire to find a more meaningful life. Our founder Mimi is a former-lawyer-turned-illustrator. She loved to read and draw while growing up, but she was strongly discouraged by her family from pursuing a creative career.

After four years at a law firm, and well over a decade of not drawing, Mimi went through a long journey to rediscover her own childhood dream of making art and stories.

That's why she is passionate about using her work to encourage creativity and mindfulness in all ages, and hopes to inspire others to find their own true path.

Growing Together

We're excited to be growing our small team of passionate creatives! Our newest team members Crescent and Brittney help with everything from producing our tutorials to carefully packing our customers' orders. It's a dream team for sure.

Quick Tour

Watch our one-minute intro video for a quick peek into our studio:

Our Values

We focus on making meaningful work through a sustainable business, and give back to our community while doing so. Read our posts below to learn more about each aspect.

Join Our Supporters

Our Patreon serves as our intimate community where we offer behind-the-scenes content, gather feedback, and really get to treat our supporters as part of our studio. It's one of our favorite aspects of what we do. Learn more:

Visit Patreon