Creating stories and gifts for all ages.
Mimochai is a story and illustration world created by Mimi Chao. We love beautiful visuals and exploring new ways of immersive, interactive storytelling. We aren't constrained by medium; from books to animations to games, we are excited by the potential in the overlaps of digital and physical experiences. You can view our Projects page here.
In case you're curious, our mascot characters are Emme, Hamstarcat, Ao and Rax. You'll learn more about them one day :) Until then, you can find a brief introduction here.
The outpouring of support for our first Kickstarter campaign for Let's Go Explore means so much to us. We're proud of our first book but we are just getting started. There is so much more we want to share!
We're turning our attention to our next story and exploring possibilities in app development and game design. Follow along our new Patreon for more behind-the-scenes development.
"All children are artists. The problem is how to remain an artist once he grows up."
- Pablo Picasso
As government funding for art programs dwindle in public schools, kids are less and less likely to be exposed to the wonderful benefits of creative exploration.
A portion of all proceeds from this site are donated to a charitable organization that protects our public arts education in some way, whether directly or indirectly.
Usually, donations are made to Inner-City Arts, a non-profit organization based in Downtown Los Angeles. Supporting art programs for children and supporting organizations in DTLA are two things dear to me, so win-win for all.
Learn more about Inner-City Arts here.
Hello :) I'm Mimi and creating for Mimochai is my make believe reality. Things I used to make up in my head, I now get to turn into real life. It started out with just some doodles I posted on Instagram in 2013, when I was still working as a lawyer with a dream that seemed out of reach. After deciding to take the leap to pursue something I believed in, I found myself back at my childhood love of drawing and storytelling. Mimochai has since become my personal passion endeavor, something that is always growing along with me.
Mimochai is really about connecting. Like most people, I love characters and stories. Some of my favorites are Calvin & Hobbes, the Chronicles of Narnia, Harry Potter, the Roald Dahl books, the Shel Silverstein stories, Studio Ghibli and Pixar movies, and of course The Little Prince.
I'm also very inspired by many forms of design, philosophy, and nature. At the end of the day, to express myself in a way that connects with someone on an emotional level, even if in just a small way, is what I find personally rewarding.
I am forever grateful to be able to build my dream. And now as Mimochai enters its next chapters, it is slowly expanding to include wonderful new people to help grow the studio. We all share the same heart, vision and work ethic. We can't wait to show you all that's to come.
Find me on Instagram and Twitter @mimizchao
Photo by my ever supportive and inspiring
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