Creating stories and gifts for all ages.
Mimochai is a little story and illustration world created by Mimi Chao. We create stories and characters that reflect our love for meaningful make believe, and make gifts to bring a sense of wonder to everyday life.
The outpouring of support for our first campaign for Let's Go Explore means so much to us. We can feel there is this shared longing for this something that we as a society have been losing touch with. There is so much more we want to share. From interactive content to new products to helpful tutorials, read this post to see what we're excited to make for you for 2018.
This site is the home for everything part of the Mimochai world.
LOOK: Stories and characters are the heart of Mimochai. We're now in production to bring our first book Let's Go Explore to life. Visit the Stories section to learn more!
LEARN: Learn with us! Mimi has two Skillshare classes and there's more to come. Plus all of Mimi's process & tips blog posts are archived here. We're developing a lot more content for this section for 2018.
And in case you're curious, our mascot characters are Emme, Hamstarcat, Ao and Rax. You'll learn more about them one day :) Until then, you can find a brief introduction here.
Hello :) I'm Mimi and creating for Mimochai is my make believe reality. Things I used to make up in my head, I now get to turn into real life. It started out with just some doodles I posted on Instagram in 2013, when I was still working as a lawyer with a dream that seemed out of reach. After deciding to take the leap to pursue something I believed in, I found myself back at my childhood love of drawing and storytelling. Mimochai has since become my personal passion endeavor, something that is always growing along with me.
Mimochai is really about connecting. Like most people, I love characters and stories. Some of my favorites are Calvin & Hobbes, the Chronicles of Narnia, Harry Potter, the Roald Dahl books, the Shel Silverstein stories, Studio Ghibli and Pixar movies, and of course The Little Prince.
I'm also very inspired by many forms of design, philosophy, and nature. At the end of the day, to express myself in a way that connects with someone on an emotional level, even if in just a small way, is what I find personally rewarding.
I write, illustrate and design all the stories and products you see on this site. I am forever grateful to be able to build my dream. And now as Mimochai enters its next chapters, it is slowly expanding to include a few wonderful new people to help grow the studio. They all share the same heart and vision as me. We can't wait to show you all that's to come.
Photo by my ever supportive and inspiring